非常感谢 Anomaly 和 100architects对gooood的分享。更多关于：100architects on gooood。
Appreciation towards Anomaly and 100architects for providing the following description:

“连锁效应”是Anomaly和100architects在上海设计周期间实施的公共空间干预，旨在解决一系列“现代城市问题”。

The Chain Effect is a public space intervention within the framework of Shanghai’s Urban Design Festival hosted in 2017 by the collaborative duet Anomaly + 100 Architects, aiming to identify urban issues derived from modern daily life style, and seeking to create interesting design solutions to solve them.

01.
自行车“链条”
Bicycle Chain

首先是自行车的拥堵问题。共享单车的泛滥为城市狭窄的人行道带来了新的问题，阻碍了行人的正常流通。设计师以自行车链条的形态为灵感，构思出了一个简单而富有创意的图案，它可以用来指示自行车停放的位置，并为使用者提供正确的停放角度建议。这样的设计能够优化车辆的停靠状态并增加停放量，从而将人行道拓宽约0.5米，使行人感到更加舒适。

The first issue to be tackled was the bicycle parking congestion due to the proliferation of bicycles from the booming bike-sharing companies has created a new problem in the narrow sidewalks of the city, hindering the circulation of pedestrians. Inspired by the chain of a bicycle, we came up with a simple yet creative graphic that would indicate the users the positions to park the bikes and also suggest in which angle they should be parked, optimizing the accommodation of more bikes in certain areas and freeing up 0,5 meters of sidewalk for a more comfortable pedestrian circulation.

▼链条的形态可以用来指示自行车停放的位置和角度，the graphic would indicate the users the positions to park the bikes and also suggest in which angle they should be parked

▼细部，detail

02.
运货摩托车
Delivery Motorbike

第二个问题是外卖和快递配送带来的摩托车停靠和拥堵问题。设计师为此设计了另外一个图形，其灵感来源于上海街头常见的那种纸箱堆积如山的运货摩托车。图案中堆叠的“纸箱”能够指示送货的车辆整齐地停靠在正确的位置。

The second issue to be solved was the motorbike parking congestion due as well to a rising proliferation of food delivery companies and online shopping delivery companies. For this second exercise, we designed another simple graphic inspired in the commonly yet unbelievably packed delivery motorbike drivers usually spotted in the streets of Shanghai. The different stacked boxes become the right parking slots for the delivery drivers to park their motorbikes in a specific location and in an organized manner.

▼堆叠的“纸箱”能够指示送货的车辆整齐地停靠在正确的位置，the stacked boxes become the right parking slots for the delivery drivers to park their motorbikes in a specific location and in an organized manner

03.
斑马线
Zebra Crossings

最后一个问题是斑马线上的拥堵问题。在高峰时段，人们在过马路时难以避免人挤人的现象。为了改善斑马线上的交通问题，设计师修改了斑马线的形态，使其从直线变为之字形线，形成具有指向性的箭头，从而将原先的交通流线一分为二。这样的设计能够有效地避免对向而来的行人在过马路时相撞。

And the third and last tackled issue was the overcrowded zebra crossings in narrow streets, which in peak rush hours are very difficult to cross without bumping into other people crossing in the opposite direction. To help organizing the pedestrian circulation over those zebra crossings we came up with a very simple yet extremely effective modification of the crossing’s white lines themselves, from straight to zig-zag lines, which created a pointing arrow shape, giving pedestrians a directional hint, splitting the circulation in two directions in order to avoid bumping into other people.

▼斑马线从直线变为之字形线，the crossing’s white lines were modified from straight to zig-zag lines

▼交通流线被分为两个方向， the circulation was split into two directions

▼细部，detail

这一简单而有智慧的设计获得了2018年红点奖的环境图形类奖项。

We are very glad this simple yet smart design was awarded with one of the most sought-after design awards in the world, the Red Dot Design Award 2018 on the category of Environmental Graphics.

▼设计过程，design process

THE CHAIN EFFECT
Project name: The Chain Effect
Design: Anomaly (Shanghai) + 100architects (Shanghai)
Design team: Ellie See (Anomaly Shanghai) + Marcial Jesus & Javier Gonzalez (100architects) 
Creative Direction: Elvis Chau (Anomaly Shanghai)
Account Management: Nickel Lui (Anomaly Shanghai)
Production: Hong Yang Advertising (Shanghai) + 100architects (Shanghai)
Client: MINI China
Location: Yuyuan Road, Changning District, Shanghai, China
Area: 950 m2
Completion: November 2017
RED DOT AWARD:
https://www.red-dot.org/project/the-chain-effect-25789